gray.consulting — est. 2023 · now accepting engagements

Marketing changed.
Most studios didn't.
We ship().

✦ marketers who code / coders who write

We build the content systems, Claude workflows, and launch ops that turn your marketing from a service desk into an operating system.

Polar BalanceLaunched solo · 5.0★ App Store

Vivienne SaboSocial · Community Growth

Accel ClubAI Content Ops · 12 brands

Yachay AIGrowth · B2D GTM

Geotagging APIDev Newsletter · Content Strategy

FireSafe CaliforniaPartner outreach · Firefighting orgs

GaoyeModel Casting · Photoshoots

Inca DigitalProduct marketing · B2B SaaS launches

02 / the whole point

A person makes the creative call.
The machine does the reps.

We don't believe in AI-only marketing. It sounds like everyone else. And we don't believe in human-only either. It can't keep up. So we run on a joint system.

Voice Engine Content OS Claude Projects GitHub Workflows Launch Runway Brand Architecture Research Loops Tone Bots SEO Systems Positioning Go-to-Market

Creative Direction Swift · iOS AI-First Marketing Notion · Linear Community Building Content Strategy Paid Growth Product Marketing Campaign Strategy Analytics Systems Video Production

human · Voice

A copywriter who's spent 200 hours with your brand voice

Machine · Voice

A bot trained on those 200 hours, available at 2am

human · Editorial

An editor reading every draft for tension and rhythm

Machine · Editorial

A pipeline that catches tone drift before the editor sees it

human · Speed

A strategist who knows which campaigns will land

Machine · Speed

A workflow that ships them in 48 hours instead of 6 weeks