01 / 04
Market Entry
Despite global success, Vivienne Cosmetics needed to build brand awareness from scratch in the highly competitive US and EU markets.
Case Study
Vivienne Cosmetics
Aesthetic cosmetics brand
A global makeup powerhouse that first rose to prominence in CIS countries in 2006. Today, Vivienne Cosmetics AG holds a leading EU position, reporting 75 million units sold across more than 25 markets and 40,000 distribution points in 2024.
✦ brand new market, built from scratch
Challenges
Entering new markets
02 / 04
Content Strategy
They required a partner to audit their existing content library and build a content calendar that would resonate with a new US and EU audience.
03 / 04
Community Management
They needed a native-English speaker to manage their social community and ensure an authentic local voice across every interaction.
04 / 04
Audience Engagement
They sought expert guidance on how to develop and execute campaigns, such as giveaways, that would drive new engagement and followers.
Approach
Multi-pronged brand building
01 / 03
Content & Creative Strategy
A curated blend of visually stunning product photos and trend-based reels, carefully coordinated with EU and US product launch teams to ensure every campaign was timely and relevant.
02 / 03
Localized Tone of Voice
The brand's voice was adapted to resonate with US and EU cultural nuances, written as if by a native speaker who had grown up in the market, not a translation.
03 / 03
UGC Curation
Responsible for curating and reposting the best user-generated content to brand channels, amplifying creators' work and fostering a community-led presence that felt organic and authentic.
Results
18 months of growth
✦ 7M views in 3 months — not bad
34K
TikTok followers built from zero
7K
Instagram followers
7M
Views in three months
Photo Reel
Campaign content
