01 / 04
Localize & Unify Brand Voice
Build clear marketing guidelines and a unified tone of voice across 13 brands to better connect with US audiences.
Case Study
Accel Club
E-commerce aggregator
Accel Club is a profitable e-commerce powerhouse that has raised over $170M to acquire and grow successful Amazon businesses. With more than 100 employees across four countries, they manage a diverse portfolio of brands spanning art, home goods, pets, and sports. As their number one market, the US is critical to their continued growth.
✦ 4 years, 13 brands, real results
Challenges
Scaling US content operations
02 / 04
Navigate Market Nuances
Close cultural and market-knowledge gaps, from seasonal messaging to product-level customer behavior.
03 / 04
Optimize Content & Production
Use AI tools and a growing design/production team to deliver persuasive, high-impact content at scale.
04 / 04
In-House Expertise Gap
Despite strong e-commerce execution, the team lacked dedicated US-focused copywriting and content marketing support.
Approach
Building US content from the ground up
01 / 03
Strategic Guidelines
Developed comprehensive guidelines that unified brand voice across social, packaging, Amazon listings, and customer support.
02 / 03
Advanced Content Optimization
Ran AI-powered SEO A/B tests on Amazon to identify high-impact keywords and improve sales-driving content.
03 / 03
End-to-End Content Production
Managed end-to-end UGC video/photo production and wrote persuasive copy for new product listings.
Results
Clear ROI across brands
✦ the numbers don't lie
$0.5M
CM3 increase for one product in one year
50%
Faster content production time
4
Custom AIs trained
Reel
Campaign content
