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Market Entry
Break into a crowded pet wellness market where consumer education is required before purchase.
Case Study
Pawgress
Pet Wellness
Pawgress was launching into a crowded and highly competitive market. They needed a partner to build a brand from scratch that could stand out and educate consumers on the benefits of their product.
✦ adorable brand, serious strategy
Challenges
Launch into a crowded category
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Brand Identity
Develop a brand voice, name, and slogan that felt approachable, trustworthy, and unique.
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Creative Positioning
Create a friendly visual identity in a category often dominated by sterile, science-heavy branding.
Approach
Adorable, strategic, educational
01 / 03
Foundational Brand Strategy
Led the foundational brand work: naming, slogan development, and full brand voice/content strategy.
02 / 03
Creative Execution
Partnered with designers to build a standout identity and collaborated with a major influencer (2.8M followers) for launch.
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Educational Content
Translated scientific information into accessible, engaging content for everyday pet owners.
Results
Strong launch foundation
✦ soft launch momentum from day one
Launch
Successful soft launch with notable initial sales
Authority
Cohesive voice and messaging built from day one
Our foundational brand work culminated in a successful product launch and established a strong identity from day one.
By creating cohesive messaging and brand voice systems, Pawgress gained the authority needed to build trust and educate consumers in a new market.
Media
Launch visuals + motion
